TikTok is one of the hottest social media platforms on the internet, and for good reason. TikTok offers a unique and engaging experience that is unlike any other platform out there. With TikTok, users can view and create short-form videos that are both easily accessible and highly discoverable. That’s the key! Discoverability. The TikTok algorithm uses machine learning to make hyper-personalized video recommendations, so users are always seeing content they are interested in. And your brand has the best chance of being seen by people actually interested in it.

If you’re not already on TikTok, then you’re missing out. But don’t worry, we’re here to help you get started. In this blog post, we’ll give you a quick introduction to TikTok and show you how to get the most out of the platform. So let’s get started!

Are TikTok Ads Worth It? (Why Your Brand Needs To Be On TikTok)

TikTok Ads are the single best way to reach Gen Z – it’s true. But that doesn’t mean you can’t reach Millenials, Gen Xers and Baby Boomers on the platform. While the younger generation were the early adopters, the older ones are quickly getting onboard too. So if you’re asking yourself, “are TikTok Ads worth it?” – the answer is a resounding yes. Your customers are on the platform and you need to be there too.

Major Benefits of TikTok Ads:

1. TikTok Ads Turn Traditional Marketing Demographics On Their Head

Businesses and marketing professionals have long been aware of the power of identifying their target demographic. However, in the era of TikTok, this age-old demographic targeting technique is being used in a completely new way. Now, demographics are more than just age and gender. Much more. You can now target people based on their interests.

2. TikTok Ads Provide Enormous Reach

With more than 1 billion active users, TikTok and TikTok Ads have the potential to reach incredible numbers of people. And it’s this reach that makes TikTok so valuable. It’s not the be-all and end-all of digital marketing but it is the single best way to be seen.

3. TikTok Ads Are Pure Video (Meaning Pure Gold)

You may have heard the phrase “content is king“ – and it is. But what you may not have heard is that video is the king of content formats. Video is shared, viewed, engaged with and enjoyed more than any other type of content. It beats text only, it smashes still pictures, and it’s the perfect medium to deliver brand messages.

4. TikTok Ads Democratize Video Advertising

It used to be that only big brands with huge budgets could produce great video ads. But that’s simply not true anymore. The TikTok algorithm proves this. If you’ve got a smartphone – you can create an engaging advertisement. People don’t respond to highly produced, expensive content in the same way that they respond to authentic slices of life. 

How to Use TikTok Ads To Take Your Business to the Next Level

Scout Cloud is the perfect solution for busy content marketers who want to save time, create better content, and get noticed by customers. 

Here’s how it works:

1. Get in touch with Scout Cloud.
2. Provide us with your campaign objectives.
3. Let us do the rest while you see the results.
   
   It’s that simple!
   
   With Scout Cloud, you’ll get high-quality, engaging content that will help you achieve your content marketing goals. So why wait? Get in touch with Scout Cloud today!