How Micro-Influencers & AI can grow your Brand
If you’re not using micro-influencers as part of your marketing strategy, you’re missing out. Micro-influencers are social media users with a smaller, but highly engaged, following. They can help you reach a new audience, build brand awareness, and even drive sales. As a business owner, you’re always looking for new ways to grow your brand. You want to reach more people, but you don’t want to spend a lot of money doing it. Well, micro-influencers may be the perfect solution.
What Are Micro-Influencers?
Micro-influencers are social media users with a following that is usually much smaller than that of your macro and mega influencers. They are typically very engaged with their followers and can help a brand reach new heights by engaging with their followers and promoting their content. Micro-influencers may not even have aspirations of becoming professional or full-time influencers. They may have no idea about how much weight their opinions and views carry. In fact, it’s their relatively small following size that makes micro-influencers so powerful.
Okay, Great. But What Exactly Is a Micro-Influencer?
To be precise, a micro-influencer is generally understood to be someone with 10k to 100k followers on social media.
There are 4 types of influencers:
- Nano-influencer: 1k-10k followers.
- Micro-influencer: 10k-100k followers.
- Macro-influencer: 100k-1M followers.
- Mega-influencer (aka Celebrity): 1M+ followers
There is no official definition and as a result, one may come across varying opinions on how to exactly bracket or group influencers. Fortunately, we at Scout Cloud, don’t pay too much attention to an influencer’s generic classification but rather their true performance by use of our machine learning and artificial intelligence software solutions.
Why Use Micro-Influencers?
Micro-influencers can offer businesses a host of benefits that go well beyond simply reaching a new audience. They are highly engaged with their followers, which can result in increased brand awareness and even increased sales or conversions. As a business owner, you want to make sure that you’re using the best possible tools to reach your target audience. Micro-influencers may be the perfect solution for you.
- Micro-influencers have highly engaged followers.
- Micro-influencers’ opinions carry more weight than bigger influencers.
- Micro-influencers are more cost-effective.
- Micro-influencers are usually more authentic.
- Micro-influencers are more likely to create lasting relationships with brands.
Measuring the Success of Your Micro-Influencer Campaigns
If you’re running a micro-influencer campaign and want to track the performance, utilising UTM links is a great way to do so. UTM stands for Urchin Tracking Module and is a simple code that can be added to the end of a URL. This code allows you to track the number of clicks and where those clicks are coming from. Utilising UTM links can help you see which of your micro-influencers are performing the best and adjust your strategy accordingly.
Get In touch with Scout Cloud and learn more about the benefits of combing AI into your influencer marketing campaigns.